SOLAIR

a solar and ambient light powered personal fan designed for a hotter, more uncertain climate future

*AI Assisted Animation

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SOAVI

is an automated syrup dispenser concept designed to reduce bar friction, increase drink consistency, and consolidate a growing syrup lineups into one intelligent system

PIVOT COLLECTION

A home office collection designed to make it easier for people to stop thinking about their work

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DESIGN RESEARCH

Qualitative research on people who do Park Yoga

More Works

HAENYEO X KOLON SPORT
Free-diving Wetsuit for Korean Haenyeo Divers

[PTF]Pigs That Fly
Footwear re-design and manufacturing

COVE
a modular, soft architecture for shared modern living

PROJECTOR 1
a mini projector for small spaces and customizable with inter-changeable parts

NEW BALANCE SPONSORED STUDIO
Womens Basketball Footwear Proposal

biokit
publication design

Hello!

My name is Na Eun (now-in), an Industrial Designer based in Los Angeles.

Growing up, I was always curious about how things work in the world, combining practical and creative thinking to find a new way to thrive.

As a Designer, I'm drawn to the space where strategy, systems, and sustainability collide. I build products, systems, interactions, and sustainable opportunities for people and communities. Through passionate research, I want to uncover people’s values, what makes them feel secure and free. I discover opportunities that support their lives, while mitigating our impact on the planet. Through design, I create meaningful experiences that support people and communities, allowing them to thrive.

*All branded products, along with any trademarks and copyright materials are for demonstration purposes only and used for student work

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© Na Eun Choi 2026

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