WOOBY & PITZI

TOY DESIGN

Toy design, as I learned, is an exploration and study of one’s own childhood/play style as much as it is a prompt to design for children

Play is as diverse as the cultures, individuals, and communities we live in

Course: Toy Design
Time frame: 14 Weeks (05.2024)
Professor: Krystina Castella

DESIGN BRIEF

Using prior research, design a sustainable toy which has a high play value

Design Research, Design for Manufacturing, Ideation Sketching, Visual Communication, Iterative Prototyping

RESEARCH

Design Opportunity

As children grow, their schema expands and designing toys that are additive to this expansion is my goal

CURRENTLY:
Playgrounds are familiar to children and there is no/very few opportunities for collaboration in designing the play environment

Design toys which allow children to create/modify/customize their play environment in public spaces

MARKET RESEARCH

DESIGN CRITERIA

How might we design an inclusive, sustainable play experience for children through imaginative construction, composition, and movement?

CONCEPT IDEATION

WOOBY

A phsyical movement toy to wobble and spin on
Wooby can be collaborative when children spin each other or individual (+ parallel play)

PITZI

A modular climbing set which allows for a customizable playground experience

Initial Concepts

Final Concept

POTENTIAL MANUFACTURERS

WOOBY

Material:
Plywood, cork, bio-plastic, sustainably sourced bamboo/maple

Manufacturing method:
CNC, cork molding, injection molding
Mix different materials to allow for a more experimental play experience

Price Point: $$$

Material:
  Bio-plastic, recycled plastic

Manufacturing Method:
  Rotational molding, blow molding, injection molding

Price Point: $
  (High tooling costs)

Material:
Plywood, Cork, Natural Rubber, Sustainably sourced bamboo/maple

Manufacturing Method:
CNC, cork molding

Price Point: $$$

PITZI

Material:
FSC Certified Plywood/bamboo, cotten/linen rope, recycled plastic rope

Manufacturing Method:
CNC, cork molding,

Price Point: $$$

Material:
  FSC Certified Plywood/bamboo, cotten/linen      rope, recycled plastic rope

Manufacturing Method:
  CNC

Price Point:
   $$$

Material:
Recycled plastic, bio-plastic, cotten/linen rope, recycled plastic rope

Manufacturing Method:
Blow molding, injection molding

Price Point: $$

PROTYPING

PITZI

WOOBY

FINAL

PITZI

WOOBY

Play testing

CMF

MATERIALS FOR MANUFACTURING

Use recycled, compostable, and
kid-safe materials

Exclude petrolium based plastics and harmful chemicals

PLAY VALUE

CREATING COMMUNITY

Wooby and Pitzi are meant to enhance the playground experience;

The intention is that they can be purchased to expand on existing infrastructure by cities, schools, and community centers, not only by individuals

© Na Eun Choi 2024

WORK

ABOUT