na eun  choi   [now-in · cho-ee]
  Designer working at the intersection of strategy, sustainability, & physical form

ABOUT














 






 














 
















Pearl


a continuous hormone monitor that uses sweat and biometrics,
 
designed to help women in perimenopause understand their bodies again


Concept Innovation, CMF, Design Research, 
Iterative Prototyping, Creative Direction

Time frame: 14 Weeks (01.2025)
Solo Project 

Opportunity


Nothing on the current market directly measures women’s hormones  

Most all use biometrics to provide an estimation of cycles 
and aren’t specifically geared toward womens health 





Perimenopause 
is a natural process where Estrogen levels decrease 









Hormone changes affect all parts of the body


When your body changes, 
you don’t feel like yourself anymore

 

The Struggle For Patients and Doctors


Women struggle to get proper care: 

  • finding medications to solve their symptoms
  •  lack of trusted knowledge source 
  • no acknowledgment of the emotional stress of perimenopause



Doctors have to trial and error medications:

  • very little information on hormone levels 
  • multiple symptoms are misguiding for diagnosing 

Blood test are only a snapshot