NA EUN CHOI[now-in · cho-ee]

Designer working at the intersection of strategy, systems, and sustainability

ABOUT














 






 

















Projector 1

Projector 1 is a personal mini projector, meant to be used in small spaces and customizable to match personal home tastes through its interchangeable parts




*Disclaimer: This is not a sponsored project and not officially affiliated with CMF Company, all logos/images used for nominative, non-commercial, and demonstration purposes only as student work



Product Innovation, 3D Modeling (SolidWorks), Keyshot Render & Animation, Design Research, CMF 
Course: Design Lab 2
Time frame: 14 Weeks (08.2025)
Professor: Nathan Allen




Deconstruction and Reconstruction


 


The brief for the class was to use an existing product, take it apart, re-design it so all parts would function, and put it back together to have a working product


Original Mini Projector



Projector 1 

Research


Mini Projector that I took apart:















Key Research Takeaways



Branding



CMF by Nothing 


Nothing is a technology company based in London, England that is striving to “making tech that inspires and empowers us again” (nothing.tech) 

CMF is its budget-friendly sub-brand and they continue to create interesting products for tech enthusiasts






CMF Details


CMF Brand Language





CONCEPT IDEATION & PROTYPING




3D Modeling 
3D Print Iterations in resin, Multi-Jet Fusion, & FDM-PLA 


Final Design



Vertical and Horizontal Orientation 



zoom in - zoom out 

Context of Use




*AI assisted image

CMF




Lentive Lavendar

HEX: #C9B1D0
Pantone: 523 C
R: 204
G: 182
B: 214

Finish: Satin



  

Serene Sage 

HEX: #9CAF88
Pantone: 7494 C 
R: 169
G: 185
B: 159

Finish: Satin  
Multi-Color Version 


Warming White

HEX: #F0EEE9
Pantone: PQ-11-4201 TCX
R: 240
G: 238
B: 2333

Finish: Satin  



Final Presentation Set Up


Functioning mini projector


During this project, I realized I had somehow become the designer, manufacturer, and engineer all at once. 

Throughout this project I was able to learn how immensley collaborative the design process is (in my case, it was asking as many people as I could for help) and finding areas where I can improve my design approach and perspective. 


© Na Eun Choi 2025  go back home >