Na Eun Choi [now-in · cho-ee]

Industrial Designer









WORK 


ABOUT 















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© Na Eun Choi 2024



Pigs That Fly



DESIGN BRIEF

Re-imagine & make our own design for the Nike Cortez’s at LaLaLand Factory in Los Angeles 

Shoe Manufacturing Processes, Branding, Visual
Communication, Design Research, CMF, Concept Ideation

Course: LaLaLand Shoe-Making 
Time frame: 2 Weeks (06.2024)
Professor: Roosevelt Brown
LaLaLand Factory: https://www.lalaland-design.com

Jersey Designs with CLO 3D Fall 2024
- Instructor Hojin In 


RESEARCH






Sneakers live in the intersection of technological advancements, culture, sports, and is one of the most prominent indicators of self-branding.

Everyone wears shoes.

What you wear indicates your footwear tribe.  















BRANDING


HUMOROUS.
REBELLIOUS.
HONEST.

Pigs That Fly,

An idea that imperfect people are capable of affecting the “impossible” and are already walking/ running/flying towards their best selves.


                                     — XX

                                                   


CONCEPT IDEATION




SHOE ARCHITECTURE


MATERIAL & CMF BOARD:
Leather Swatches



COLORWAYS



MANUFACTURING 
PROCESS


PACKAGING




(PTF) JERSEYS





thank you!

©Na Eun Choi 2024