NA EUN CHOI[now-in · cho-ee]

ABOUT














 






 















DESIGN BRIEF

Re-imagine & manufacture your own design for the Nike Cortez’s at 
LaLaLand Factory in Los Angeles, CA

Shoe Manufacturing Processes, Branding, Visual
Communication, Design Research, CMF, Concept Innovation

Course: LaLaLand Shoe-Making 
Time frame: 2 Weeks (06.2024)
Professor: Roosevelt Brown
LaLaLand Factory: https://www.lalaland-design.com

Jersey Designs with CLO 3D Fall 2024
- Instructor Hojin In 

RESEARCH TAKEAWAYS






Sneakers live in the intersection of technological advancements, culture, sports, and is one of the most prominent indicators of self-branding.

Everyone wears shoes. What you wear indicates your footwear tribe.  















BRANDING FOR (PTF)





HUMOROUS. 
REBELLIOUS. 
HONEST.


Pigs That Fly,

An idea that imperfect people are capable of affecting the “impossible” and are already walking/ running/flying towards their
best selves.
                                                                - XX                                            

CONCEPT IDEATION


SHOE ARCHITECTURE


MATERIAL & CMF BOARD:
Leather Swatches


COLORWAYS




MANUFACTURING PROCESS


PACKAGING






(PTF) JERSEYS


1 Week Jersey Ideations made in CLO 3D
thank you!

©Na Eun Choi 2024