NA EUN  CHOI[now-in · cho-ee]

Designer working at the intersection of strategy, systems, and sustainability

ABOUT














 






 
















DESIGN BRIEF

Re-imagine & manufacture your own design for the Nike Cortez’s at 
LaLaLand Factory in Los Angeles, CA

Shoe Manufacturing Processes, Branding, Visual Communication, Design Research, CMF, Concept Innovation

Course: LaLaLand Shoe-Making 
Time frame: 2 Weeks (06.2024)
Professor: Roosevelt Brown
LaLaLand Factory: https://www.lalaland-design.com

Jersey Designs with CLO 3D Fall 2024
- Instructor Hojin In

RESEARCH TAKEAWAYS






Sneakers live in the intersection of technological advancements, culture, sports, and is one of the most prominent indicators of self-branding

Everyone wears shoes. What you wear indicates your footwear tribe





BRANDING FOR (PTF)





HUMOROUS. 
REBELLIOUS. 
HONEST.


Pigs That Fly,

An idea that imperfect people are capable of affecting the “impossible” and are already walking/ running/flying towards their
best selves.
                                                                - XX                                            

CONCEPT IDEATION


SHOE ARCHITECTURE


MATERIAL & CMF BOARD:
Leather Swatches


COLORWAYS




MANUFACTURING PROCESS


PACKAGING






(PTF) JERSEYS


1 Week Jersey Ideations made in CLO 3D
thank you!

©Na Eun Choi 2026