NA EUN CHOI[now-in · cho-ee] industrial designer















 






 
















How can we re-frame work-life balance at home by creating a stronger transition from work to personal time?

Concept Innovation, Design Research, 
Iterative Prototyping, Local Manufacturing 

Team Members: 
Ayrlron Arellano, Nando Armandhin

Course: Product Design 5 
Time frame: 14 Weeks (09.2024)
Instructor: Chiara Ferrari 

RESEARCH


With the prevalence of modern work heavily being mental labor and hybrid/digital, more people feel they cannot separate their personal lives from their professional lives



We want our collection to encourage rejuvinating personal time 🤸🏻‍♀️ 



Disconnect from work

Be a reflection of Personal Idenity Support Hobbies


Our design brief required us to manufacture at least one product in the collection, therefore we focused on simplifying the design as much as possible while still being maximally functional






RE-FRAME 
COLLECTION 


desktop organizer
flip clock 
storage shelf (in steel and acyrlic)



Desktop Organizer


Flip Clock 
Storage Shelf

  manufactured in stainless steel locally in               Los Angeles     

PRODUCT QUALITIES


Adaptive 

Interactive


Satisfying 




CMF


With cost-of-manufacturing constraints in mind, the team decided on neutral, straightforward finishes and colors. 














Cork was used for the feet as not to scratch either product/desk surfaces. 

Prototypes & Process


Factory Tour


© Na Eun Choi 2024 — Thanks for visiting                                                                                                                                                                                                              go back home >