SOAVI is an automated syrup dispenser designed for Starbucks* to streamline drink making, increase consistency, and consolidate syrups for efficiency
*Disclaimer: This is not a sponsored project and not officially affiliated with Starbucks Coffee Company, all logos/images used for nominative, non-commercial, and demonstration purposes only as student work
Product Innovation, 3D Modeling (SolidWorks), Keyshot Render & Animation, Design Research, CMF
Course: Product Design 4
Time frame: 14 Weeks (05.2024)
Professor: Joseph Choi
BRAND RESEARCH
Founded in 1971, Starbucks pioneered coffee culture in America and has become a cultural marker of the working class. Starbucks has over 32,000+ stores gobally and brings in 9.3 Billion in revenue (2023)
PARTNERS (employees)
However, Starbucks partners have been facing various issues in their working conditions
IN-STORE OBSERVATIONS
RESEARCH TAKEAWAYS
Starbucks has 80,000+ drink combinations!!!
That’s a lot of syrup pumping
How can we design a workflow that allows
for more ergonomic and
efficient
drink-making at Starbucks?
CONCEPT IDEATION
& PROTYPING
FORM DEVELOPMENT
CAD MODELING
FINAL DESIGN + CMF
Soft Siren Theme CMF
Romantic Reserve Theme CMF
CMF SUSTAINABILITY GOALS
ORTHOGRAPHICS
SOAVI
meaning gentle in Italian