Na Eun Choi [now-in · cho-ee]
WORK
ABOUT
RESUME
© Na Eun Choi 2024
SOAVI
DESIGN BRIEF:
Disclaimer:
*This is not a sponsored project and not officially affiliated with Starbucks Coffee Company, all logos/images used for nominative, non-commercial, and demonstration purposes only as student work
Course: Product Design 4
Time frame: 14 Weeks (05.2024)
Professor: Joseph Choi
RESEARCH
Starbucks pioneered coffee culture in America and has become a cultural marker of the working class. Starbucks has over 32,000+ stores and brings in 9.3 Billion in revenue (2023)
(employees)
“Being a Starbucks partner (employee) means becoming part of something bigger: inspiring positive change in the world while you grow in your career and in your community.”
— Starbucks
Starbucks partners have been facing various issues in their working conditions
&
PAIN POINTS
Repetitive motion injuries are unfortunately common amongst those who work in the food service industry
At Starbucks,
80,000 drink combinations
=
a lot of syrup pumping
DESIGN CRITERIA
How can we design a workflow which allows for more ergonomic and efficient drink making at Starbucks?
CONCEPT IDEATION
& PROTYPING >
FORM
DEVELOPMENT >
CAD
MODELING
FINAL DESIGN
FUNCTION
CMF
TREND
RESEARCH
& INSIGHTS
BASE MODEL CMF
🎯 SUSTAINABILITY GOALS
ORTHOGRAPHICS
ORTHOGRAPHICS & 3D PRINTED MOCK UP (1/5 SCALE)
SOAVI
meaning gentle in Italian©Na Eun Choi 2024