SOAVI is an automated syrup dispenser designed for Starbucks* to streamline drink making, increase consistency, and consolidate syrups for efficiency
*Disclaimer: This is not a sponsored project and not officially affiliated with Starbucks Coffee Company, all logos/images used for nominative, non-commercial, and demonstration purposes only as student work
Product Innovation, 3D Modeling (SolidWorks), Keyshot Render & Animation, Design Research, CMF
Course: Product Design 4
Time frame: 14 Weeks (05.2024)
Professor: Joseph Choi
BRAND RESEARCH
Founded in 1971, Starbucks pioneered coffee culture in America and has become a cultural marker of the working class. Starbucks has over 32,000+ stores gobally and brings in 9.3 Billion in revenue (2023)
PARTNERS (employees)
However, Starbucks partners have been facing various issues in their working conditions
IN-STORE
OBSERVATIONS
RESEARCH TAKEAWAYS
Starbucks has 80,000+ drink combinations!!!
That’s a lot of syrup pumping
How can we design a workflow that allows for more ergonomic
and efficient drink-making at Starbucks?
CONCEPT IDEATION
& PROTYPING
FORM DEVELOPMENT
CAD MODELING
FINAL DESIGN
FUNCTION
Partners can also manually dispense syrups via the touchscreen
CMF
Soft Siren Theme
Romantic Reserve Theme
CMF SUSTAINABILITY GOALS
ORTHOGRAPHICS
SOAVI
meaning gentle in Italian