Na Eun Choi [now-in · cho-ee]

Industrial Designer









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ABOUT 















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© Na Eun Choi 2024



SOAVI


DESIGN BRIEF:

Design a product for Starbucks Coffee Company 


Disclaimer:
*This is not a sponsored project and not officially affiliated with Starbucks Coffee Company, all logos/images used for nominative, non-commercial, and demonstration purposes only as student work

Product Innovation, 3D Modeling (SolidWorks), Keyshot Render & Animation, Design Research, CMF 

Course: Product Design 4
Time frame: 14 Weeks (05.2024)
Professor: Joseph Choi


RESEARCH

STARBUCKS

Starbucks pioneered coffee culture in America and has become a cultural marker of the working class. Starbucks has over 32,000+ stores and brings in 9.3 Billion in revenue (2023)






Image Source: Starbucks.com
PARTNERS
(employees)

“Being a Starbucks partner (employee) means becoming part of something bigger: inspiring positive change in the world while you grow in
your career and in your community
.”
— Starbucks 




Starbucks partners have been facing various issues in their working conditions
IN-STORE OBSERVATIONS
/PAIN POINTS

Repetitive motion injuries are unfortunately common amongst those who work in the food service industry

At Starbucks,

80,000 drink combinations 

a lot of syrup pumping 








DESIGN CRITERIA 


How can we design a workflow which allows for more ergonomic and efficient drink making at Starbucks?




CONCEPT IDEATION 
& PROTYPING

EARLY ITERATIONS & MOCK-UPS          

FORM DEVELOPMENT


CAD MODELING


Past Iterations (SolidWorks/Keyshot)

FUNCTION


A STEP BY STEP


















































SYRUP REFILL/REPLACEMENT

CMF

Colors, Material, 
& Finish


























SOAVI SUSTAINABILITY




ORTHOGRAPHICS


INTERNAL MECHANISM


ORTHOGRAPHICS & 3D PRINTED MOCK UP (1/5 SCALE)


FINAL RENDER

SOAVI 
meaning gentle 
in Italian


thank you!

©Na Eun Choi 2024