Designer working at the intersection of strategy, systems, and sustainability
Soavi is an automated syrup dispenser concept for Starbucks, designed to reduce bar friction, increase drink consistency, and consolidate a growing syrup lineup into one intelligent system
Product Innovation, 3D Modeling (SolidWorks), Keyshot Render & Animation, Design Research, CMF
Course: Product Design 4
Time frame: 14 Weeks (05.2024)
Professor: Joseph Choi
*Disclaimer: This is NOT a sponsored project and not officially affiliated with Starbucks Coffee Company, all logos/images used for nominative, non-commercial, and demonstration purposes only as student work
Goal:
To design a workflow that allows for more ergonomic and
efficient drink-making at Starbucks for the
betterment
of starbuck’s employees (partners)
Research into Starbucks Baristas
Baristas at Starbucks navigate dozens of syrup varieties, each manually pumped, individually stored, inconsistently applied
The bottleneck isn't all speed, it's decision-making in disorder
IN-STORE OBSERVATIONS
Work stations get cluttered quickly Hard to reach and makes a mess easily
RESEARCH INSIGHTS
Baristas spend cognitive energy locating the right syrup, counting pumps, and compensating for inconsistent bottle fill levels. Multiplied across hundreds of drinks a shift and the inefficiency compounds fast
CONCEPT IDEATION & PROTYPING
FORM DEVELOPMENT
APPLYING INSIGHTS
1. Consolidation only works if it doesn't slow access2. Design should allow for maximum funtionality and align with brand values
3. The device has to fit an existing counter ecosystem, not replace it
FINAL DESIGN + CMF
Romantic Reserve Theme CMF
Step by Step
Soavi integrates with the order system to select and dose syrups automatically.
A consolidated cartridge format reduces counter clutter and simplifies restocking, faster service, consistent drinks, no disruption to existing workflow.
CMF SUSTAINABILITY GOALS
ORTHOGRAPHICS
SOAVI
meaning gentle in Italian