NA EUN CHOI[now-in · cho-ee] industrial designer















 






 
















How can we refine tradition in a sustainable way?

CLO 3D, Concept Innovation, Design Research, 
Iterative Prototyping 

Course: CLO 3D
Time frame: 7 Weeks (09.2024)
Instructor: Hojin In

KOLON SPORTS


Humble Beginnings:

KOLON Sport started as Korea’s first outdoor clothing brand in 1973 by KOLON chemical and fiber company

Ever since their foundation, the brand has focused on engineering performance textiles for olympic athletes and outdoor enthusiasts alike






    HAENYEOS

       

    (image credit: Peter Ash Lee for CNN)
     

    Haenyeo are female Korean free divers who have been fishing and harvesting from the sea as breadwinners for centuries. Located on Jeju Island, a small island off the coast of the South Korean peninsula, they are sisterhood of women who are devoted to sustainable harvesting practices and recognized as a UNESCO Cultural Heritage



    Wetsuit 


    A 2-piece suit allows for ease in getting into and changing out of the suit 



    Under suit


    Referencing historic wetsuits, the under layer is optimal for the hot summers of Jeju Island and ease of changing in/out of the suit
     




    Vest

    Every Haenyeo has their own way of wearing diving weights and carrying their harvests. The grey cylinders represent traditional rock weights while the back loops allow for more ergonomic back weights to be used



    Vest

    Integrating this adaptability into the design with a diversity of fabric loops and hardware was key


    Head Covering


    For greater insulation and sun protection, a head covering is an essential part of a Haenyeo’s uniform 





    CMF


    A reflection of Jeju’s colors






















    Mood board 
    - Saturated Accents 
    - Playful Details 
    - Soft Industrial Hardware