Na Eun Choi [now-in · cho-ee]

Industrial Designer









WORK 


ABOUT 















Resume

LinkedIn




© Na Eun Choi 2024



WOOBY & PITZI


TOY DESIGN

Toy design, as I learned, is an exploration and study of one’s own childhood/play style as much as it is a prompt to design for children 

Play is as diverse as the cultures, individuals, and communities we live in  Course: Toy Design
Time frame: 14 Weeks (05.2024)
Professor: Krystina Castella 

DESIGN BRIEF

Using prior research, design a sustainable toy which has a high play value 

Design Research, Design for Manufacturing, Ideation Sketching, Visual Communication, Iterative Prototyping

RESEARCH












Design Opportunity  As children grow, their schema expands and designing toys that are additive to this expansion is my goal  

CURRENTLY: 
Playgrounds are familiar to children and there is no/very few opportunities for collaboration in designing the play environment



Design toys which allow children to create/modify/customize their play environment in public spaces MARKET RESEARCH

DESIGN CRITERIA 



How might we design an inclusive, sustainable play experience for children through imaginative construction, composition, and movement?

CONCEPT IDEATION

WOOBY

A phsyical movement toy to wobble and spin on 
Wooby can be collaborative when children spin each other or individual (+ parallel play)














PITZI

A modular climbing set which allows for a customizable playground experience   

Initial Concepts 
Final Concept 

POTENTIAL MANUFACTURERS

WOOBY

 Material:
    Plywood, cork, bio-plastic, sustainably sourced     bamboo/maple

Manufacturing method: 
    CNC, cork molding, injection molding
    Mix different materials to allow for a more           experimental play experience

Price Point: $$$


Material: 
    Bio-plastic, recycled plastic 

Manufacturing Method:
    Rotational molding, blow molding, injection           molding

Price Point: $
    (High tooling costs)


Material: 
    Plywood, Cork, Natural Rubber, Sustainably            sourced bamboo/maple

Manufacturing Method: 
    CNC, cork molding

Price Point: $$$

PITZI
Material: 
    FSC Certified Plywood/bamboo, cotten/linen         rope, recycled plastic rope

Manufacturing Method: 
    CNC, cork molding, 

Price Point: $$$
Material: 
    FSC Certified Plywood/bamboo, cotten/linen         rope, recycled plastic rope


Manufacturing Method: 
    CNC

Price Point: 
     $$$
Material: 
    Recycled plastic, bio-plastic,             cotten/linen rope, recycled plastic rope


Manufacturing Method: 
    Blow molding, injection molding

Price Point: $$

PROTYPING

PITZI
WOOBY

FINAL

PITZIWOOBY
Play testing

CMF


MATERIALS FOR MANUFACTURING


Use recycled, compostable, and 
kid-safe materials 

Exclude petrolium based plastics and harmful chemicals 

PLAY VALUE


CREATING COMMUNITY


Wooby and Pitzi are meant to enhance the playground experience;

The intention is that they can be purchased to expand on existing infrastructure by cities, schools, and community centers, not only by individuals


© Na Eun Choi 2024