NA EUN CHOI[now-in · cho-ee]

ABOUT














 






 
















PIVOT
A home office collection designed to make it easier for people to stop thinking about their work and pivot to their personal life at home

Concept Innovation, Design Research, 
Iterative Prototyping, Local Manufacturing 

Team Members: 
Ayrlron Arellano, Nando Armandhin

Course: Product Design 5 
Time frame: 14 Weeks (09.2024)
Instructor: Chiara Ferrari 

Breif



Our design brief was us to design a product collection for Danese Milano and manufacture at least one product in the collection. Becuase we had to pay for manufacturing costs, the team focused on simplifying the design as much as possible while still being maximally functional.


BRAND  RESEARCH


BRAND KEYWORDS

 

CONSUMER RESEARCH INSIGHT




With the prevalence of modern work heavily being mental labor and hybrid/digital, more people feel they cannot separate their personal lives from their professional lives


54% of people report stress from work has negatively affected their home life on a weekly or daily basis




De Jager, F. (2024, September 26). 81+ Troubling Workplace stress Statistics [2024 data]. SSR. https://www.selectsoftwarereviews.com/blog/workplace-stress-statistics













How can we encourage work-life balance at home by creating a stronger pivot from work time to personal time?








01 Disconnect from work



02 Show Personal Identity

 

03 Support Hobbies

 




PIVOT COLLECTION 


  1. Desktop organizer
  2. Flip clock 
  3. Storage shelf (in steel and acyrlic)


The Storage shelf was manufactured in 2 mm stainless steel, locally in Los Angeles, CA



Desktop Organizer


We took inspiration from Danese’s quirky product photography and applied our own twist. My teammate, Nando, was a study abroad student from the Netherlands, so we added some Dutch culture symbols as an homage

Hobby Mode
Flip to play mode

Flip Clock 




Storage Shelf




PRODUCT QUALITIES


Adaptive 

Interactive


Satisfying 




CMF


With cost-of-manufacturing constraints in mind, the team decided on long-lasting materials, neutral colors, minimal finishing. 














Cork was used for the feet as not to scratch either the product or desk surfaces.

Prototypes & Process


My teammates Ayrlron and Nando (left to right) 
Visiting the Sheet Metal Bending Factory in Los Angeles and the final prototype >








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