NA EUN CHOI[now-in · cho-ee]

RESUME

PIVOT
A home office collection designed to make it easier for people to stop thinking about their work and pivot to their personal life at home

Concept Innovation, Design Research,
Iterative Prototyping, Local Manufacturing

Team Members:
Ayrlron Arellano, Nando Armandhin

Course: Product Design 5
Time frame: 14 Weeks (09.2024)
Instructor: Chiara Ferrari

Brief

Our design brief was us to design a product collection for Danese Milano and manufacture at least one product in the collection. Becuase we had to pay for manufacturing costs, the team focused on simplifying the design as much as possible while still being maximally functional.

BRAND RESEARCH

BRAND KEYWORDS

CONSUMER RESEARCH INSIGHT

With the prevalence of modern work heavily being mental labor and hybrid/digital, more people feel they cannot separate their personal lives from their professional lives

54% of people report stress from work has negatively affected their home life on a weekly or daily basis

De Jager, F. (2024, September 26). 81+ Troubling Workplace stress Statistics [2024 data]. SSR. https://www.selectsoftwarereviews.com/blog/workplace-stress-statistics

How can we encourage work-life balance at home by creating a stronger pivot from work time to personal time?

01 Disconnect from work

02 Show Personal Identity

03 Support Hobbies

PIVOT COLLECTION

Desktop organizer
Flip clock
Storage shelf (in steel and acyrlic)

The Storage shelf was manufactured in 2 mm stainless steel, locally in Los Angeles, CA

Desktop Organizer

We took inspiration from Danese’s quirky product photography and applied our own twist. Our teammate, Nando, was a study abroad student from the Netherlands, so we added some Dutch culture symbols as an homage

Hobby Mode

Flip to work mode

Flip Clock

Storage Shelf

PRODUCT QUALITIES

Adaptive

Interactive

Satisfying

Prototypes & Manufacturing

My teammates Ayrlron and Nando (left to right)

Visiting the Sheet Metal Bending Factory in Los Angeles and pre-bent clock

CMF

Due to cost-of-manufacturing constraints, the team decided on stainless steel with minimal finishing for the manufactured product

Cork was used for the feet as not to scratch either the product or desk surfaces.

Danese Milano Colors

However, Danese Milano’s brand utilizes a larger array of colors; powder coated aluminum would make more sense in for the brand + mass manufacturing

FULL PIVOT COLLECTION

ABOUT