Designer working at the intersection of strategy, systems, and sustainability
SOLAIR
a solar and ambient light powered personal fan designed for a hotter, more uncertain climate future/
SOAVI
is an automated syrup dispenser concept designed to reduce bar friction, increase drink consistency, and consolidate a growing syrup lineups into one intelligent systemPIVOT COLLECTION
A home office collection designed to make it easier for people to stop thinking about their work.
DESIGN RESEARCH
Qualitative research on people who do Park YogaMore Works
Free-diving Wetsuit for Korean Haenyeo Divers
Footwear re-design and manufacturing
a modular, soft architecture for shared modern living
a mini projector for small spaces and customizable with inter-changeable parts
Womens Basketball Footwear Proposal
publication design
My name is Na Eun (now-in), an Industrial Designer based in Los Angeles.
Growing up, I was always curious about how things work in the world, combining practical and creative thinking to find a new way to thrive.
As a Designer, I'm drawn to the space where strategy, systems, and sustainability collide. I build products, systems, interactions, and sustainable opportunities for people and communities. Through passionate research, I want to uncover people’s values, what makes them feel secure and free. I discover opportunities that support their lives, while mitigating our impact on the planet. Through design, I create meaningful experiences that support people and communities, allowing them to thrive.
*All branded products, along with any trademarks and copyright materials are for demonstration purposes only and used for student work
© Na Eun Choi 2026